“The cobbler’s kids have no shoes. The painter’s house needs painting.” Too often, that’s true!
The website guy has a web page but there is nothing there! Also true, so it’s high time that I did something about it!
When I began this business, I had no idea that it would grow so rapidly. Strangely, it didn’t happen as a result of Internet “Inbound Marketing” techniques but old fashioned word of mouth. Somebody needed a website for their business, knew about my past experience with Internet marketing, interviewed me and decided that I was the right guy for the job. Well, one thing led to another and I now have more business coming in than I could have possibly imagined just a few months ago. There just hasn’t been any time to share what I know about using the Internet to enhance your business success but I am going to take some time anyway…starting now.
- Basics of Inbound Marketing (stay tuned for the details of each point)
- A business without a website is like a man without a face!
- Knowing where the goal line is and what it looks like.
- You need to build it using a “Content Management System” (CMS).
- When it comes to design, it must not suck!
- “Content is KING!” Skip all the razzle-dazzle!
- You website must be easy to navigate.
- You must keep it fresh with new and updated content.
- It must be optimized so searchers can find you.
- It will take a measure of expertise and a lot of time to make this happen.
OK, that’s not a comprehensive list but it will do for us to get a start. I will expand on these points in upcoming posts which I promise will actually be upcoming on a regular and frequent basis.
{ 1 comment… read it below or add one }
What about the quality of content? I know you are listing aspects of content in 7 but is quality important and should content be self-promoting? I think it should be helpful but should not be self-promoting. I like hubspot because if you’re smart enough you can get a good start(learn) until you can afford to buy. Also you will know what you are paying for. Other sites seem to be black holes and in the end you don;t know what you are getting if you get anything at all.